Elevating Critical Thinking
Training at the intersection of market research and marketing
There’s a lot on a healthcare marketer’s plate.
Today’s leaders face constant pressure to get better faster.
Drive revenue growth through creativity and insights.
Build leading-edge teams with skilled employees who stick around.
Juggle multiple audiences and market segments with branding that resonates.
In response, training platforms produce a deluge of tactical content. But we believe getting better is not just about doing more.
It’s about creating a solid foundation — based on practical insights and a culture of critical thinkers.
Deep thinkers. Practical doers.
We believe in learning resources that offer actionable wisdom. That’s why we go beyond the ABCs of marketing, and prioritize real-world application over dry academic theories.
Short bursts of learning for better retention
Practical takeaways to apply now
Nuanced content for complex industries
Curated topics selected and taught by experts
Training for all levels of understanding
Microlearning Modules
Short, impactful lessons on marketing strategy and insights.
App-based for on-the-go
Interactive touchpoints
Entertaining content
15 minutes or less for most lessons
A subscriber-based podcast for marketers and market researchers
Finding Insight
Non-Obvious Obvious Connection to Why People Do What They Do
Finding Insight shares how to enhance critical thinking skills and provides a new perspective on how we interpret and react to the world around us.
About Mitch & Melinda
Co-founders Mitch and Melinda have over 50 years of combined, hands-on expertise across healthcare marketing and market research. They love teaching others how to think critically and have more impact in their roles.
Some of Mitch & Melinda’s Clients
Book Mitch & Melinda for your event.
What are you training to?
Learning programs are most effective when you align your capabilities to your goals. What are you hoping to achieve?
In-sync marketing & market research teams
A culture of curiosity and critical thinking
Actionable insights and fresh ideas
Team members who are continually improving
A thriving company with sustainable growth
Build your suite of learning content.
Get in touch to discuss your challenges. We will curate a learning experience that aligns your capabilities with your goals.