Microlearning Modules

Develop a culture of critical thinking

Short, impactful lessons on practical marketing topics

App-based for on-the-go

Interactive touchpoints

Entertaining content

15 minutes or less for most lessons

Build Your Learning Experience

Finding Insight – Why this course?

Team members want to upskill.

Quality learning opportunities are becoming more critical than ever to excel in a competitive healthcare landscape.

94% of employees would stay at a company longer if it invested in their career

80% of CEOs say that the need for new skills is their biggest business challenge

70% of respondents in the 2023 HR Trends Report indicate they are taking action to close identified skill and competency gaps

The #1 reason employees feel held back from learning is because they don’t have time.

However, teams struggle to prioritize learning.

Getting people to complete training can be like trying to get patients to take meds. They know it’s important, but it’s hard to get around to it. In fact, most learners won’t watch videos longer than 4 minutes.

Leaders are expected to provide training that:

Keeps team members engaged

Grows skills that matter

Works in the ever-changing world of marketing

A Modern Learning Platform For Healthcare Marketers

We created our Microlearning Modules to deliver deeper learning opportunities in short, on-the-go lessons. The microlearning format has been proven to work better for busy professionals.

20% better retention

22% faster completion

28% better performance

Why Learn to Win?

Deeper Thinking. Better Results.

Z

Nuanced Learning

Our Microlearning Modules were developed to address the complex challenges healthcare marketers face.

Z

Practical Outcomes

Each lesson ends with actionable steps you can take to see results in your organization.

Z

Curated Lessons

All lessons are created by Mitch and Melinda, who have 50+ years of combined experience in global healthcare marketing and market research.

Build Your Program

About
Mitch and Melinda

With over 50 years of combined experience in marketing and market research for global healthcare organizations, Mitch and Melinda offer practical ways to uncover and activate insights for better results.

Mitch owns Marketing Skills Partners, and Melinda owns Practical Insights. Together, they own and operate Practical Marketing Skills, an organization that delivers easy-to-digest marketing content to help organizations develop critical thinkers.

About Us